A Revolution in the Luxury Industry Aura Blockchain Consortium is a non-profit organization offering blockchain agnostic solutions exclusively to luxury brands.

Aura, developed partly by Microsoft, runs on a blockchain. That's the same technology that cryptocurrencies like Bitcoin and Ethereum are built on, as well as what enables the sales of non-fungible tokens (NFTs). Essentially, a blockchain is a secure, permanent and often public record of transactions.

On top of the blockchain functionalities and APIs accessible by luxury brands, Aura SaaS will offer various white-label front-end interfaces and web pages to easily write, read and display

The Aura Blockchain Consortium initiative is the realisation of a common ambition shared by its international players in the luxury industry. Its goal is to raise standards in relation to innovation, transparency and blockchain technology and increase customer trust in the brands' sustainable practices and product sourcing.

How does Aura work? Blockchain operation Aura it consists in the fact that the product identifier is matched with the customer identifier, which is thus able to provide consumers with access to the history of a given product.
Aura Blockchain Consortium's unique capability of being able to offer both private and public blockchain solutions sets the Consortium apart in the market, elevating the luxury industry's standards. Our solutions create a blueprint for widespread market adoption, enabling even more customers and brands to unlock the benefits of the Digital
. 127 201 80 355 181 223 299 245

how does aura blockchain work